⚡ McKinsey business case for public fast charging - show me the money!

Happy Monday. This is Electric Avenue. We’re your weekly Monday morning dose of e-mobility news - refreshing and tart, just like fresh-pressed orange juice. 🍊🍹

Here’s what we have for you today:

• 1 Pic 🖼️

• E-mobility Hot Jobs 🌶️

• Electric Avenue @ the Green Auto Summit 🗻

• 3 Links 🔗

• Meme of the week 🤡

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Ready to roll? Let's dive in!

1 Pic

A lot has been made recently in the press about the threat of Tesla and Chinese-made electric cars for traditional European, American and Japanese Automakers. The graphic above shows an analysis of H1 2023 global electric vehicle sales by the research firm Canalys. A few interesting call-outs:

• China is leading the pack with 31% of all new-car sales being electric. Europe is approaching 20% and North America just crossed 10%. ROW markets are still lagging at 5% or lower.

• Tesla is the undisputed EV sales leader in the US, with almost half of all-electric cars sold being Tesla models. Tesla also leads in Europe, but not by as much.

• Meanwhile, BYD is extremely strong in China and other developing markets like Africa and Southeast Asia.

E-mobility Hot Jobs 🌶️

Welcome to Electric Avenue's E-Mobility Hot Jobs spotlight! Explore the latest electrifying career opportunities in the world of e-mobility and jumpstart your professional journey. ⚡🚗 🔌

Here ya go with hot jobs in the 🇪🇺:

• Director of Product Management, Optiwatt, US

• Embedded Developer, Pionix, Bad Schönborn, DE

• Head of Planning/Construction E-Mobility, BayWa, Munich, DE

• Technical Product Manager Charging Hardware - eMobility, E.ON, Essen, Germany

• Digital Product Manager – Charging API solutions at Volvo Energy, Goteborg, Sweden

• Sr Mgr EV Infrastructure, Amazon, Milan, Italy

… and the 🇺🇸:

• Sr. Product Manager, Charging Software, Tesla - Palo Alto, CA

• Program Manager - Electric Vehicle, Navistar, Lisle, IL

• Senior Software Engineer, Freewire, Newark, CA

• EV Systems Engineer, EVGo, El Segundo, CA

• Commercial Program Lead, Electrify America, Remote, US

• Senior Manager, Energy and Utility Partnerships and Strategy, Chargepoint, Campbell, CA

• Station Software Engineering Manager, Volta, San Francisco or New York.

• Director of Asset Management - EV Charging, MN8 Energy, Boca Raton, FL

  + check out last month’s post for even more job listings.

📅 Wanna meet and exchange ideas with us? → Electric Avenue @ Green Auto Summit 🗻

I (Julius) will be attending the Green Auto Summit on the 24 & 25th of October in Stuttgart. Hit reply or message me on LinkedIn if you want to meet.

3 Links 🔗

• Official Tesla Telematics API 🧑‍💻: To support fleet management and third-party apps, Tesla has now released official APIs. The interfaces can be used to retrieve data from Tesla vehicles (e.g. battery state of charge, mileage, charging history, and ongoing charging sessions), but also send commands to a vehicle (e.g. start/stop charging, set air condition, and (un-)lock the car). The vehicle owner must grant access to the respective third-party app. Likely, those endpoints have been professionalized for the Tesla-Hertz collaboration (we reported) and are an abstract of the APIs used by Tesla’s own mobile app.

• VW delays bidirectional charging 🔄: At its March 2021 “Volkswagen Power Day”, VW promised to deliver DC vehicle-2-grid (V2G) by the end of 2022. VW envisioned the vehicles to serve as mobile power banks to optimize the use of renewable energy. As of today - 2023, we have yet to see any official bidirectional chargers compatible with VW Group vehicles. And we might not see them for quite a while, according to the new CEO of Elli - Giovanni Palazzo. During his keynote at the Hubject conference in Berlin, he stated that we won’t see VW’s bidirectional charging until 2025 at the earliest. Interestingly, he also mentioned an ongoing VW-internal discussion about AC bidirectional charging to bring costs down for buyers.

• 15% utilization to operate a profitable fast-charging network? 📈: Shortly after our recent guest article on charging network profitability, McKinsey published an article about public fast charging station operators’ levers to become profitable. Besides leveraging utilization advantages (→ locations!), competitive pricing could drive the greatest gain to break even. The article includes a mini business case in which US public fast charging station economics without subsidies or credits are illustrated. In conclusion, a target corridor of 15-20% utilization is required to break even.

Bonus Link: Last week, we sent out a personal road trip report. Thanks for all the positive feedback! If you haven’t read the article yet and want to learn more about Julius’ electric trip, check out the post and leave us some feedback. ⬇️

Most-clicked link last week: Video review of Rivian's electric delivery van with Marques Brownlee (Link)

Memes of the Week 🤡

🤣🤣🤣

That's a wrap for this week! Let us know how you feel and leave some feedback (We read every single one of these 🙂 ):

Reader Review of the Week

Selected ⚡️⚡️⚡️⚡️⚡️ Freakin´ awesome on ⚡ What everyone should know about the Rivian Electric Delivery Van and wrote:

“Best way to start my Monday morning!"

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DISCLAIMER: None of this is financial or tax advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. The Electric Avenue team may hold investments in or may otherwise be affiliated with the companies discussed. . Fundin